The South Western Ambulance Service NHS Foundation Trust (SWASFT) is calling on local communities to use its emergency services wisely this festive period as it braces for what is expected to be a challenging and busy time.
The Trust has reported significant and sustained demand for its 999 services this winter, a trend that reflects a broader strain on health and care organisations both locally and nationally.
Historically, the period between Christmas and New Year ranks among the busiest times for SWASFT. In light of this, Trust leaders are urging residents to “help us to help you” by following a few essential guidelines.
Emergency calls to 999 should only be made in cases where someone is seriously injured or ill, and their life may be at risk. This includes situations where individuals are unconscious, not breathing, or experiencing heavy bleeding.
If assistance has already been dispatched, callers are advised to only reach back out if the patient’s condition deteriorates or if it is necessary to cancel the support. SWASFT emphasises that they cannot provide estimated arrival times for ambulances, as their priority is to attend to those with life-threatening conditions first.
For non-life-threatening emergencies, SWASFT recommends accessing care through alternative channels.
Individuals can visit NHS 111 online, consult their GP, or seek advice from local pharmacies.
Dr. Matt Thomas, Executive Medical Director at SWASFT, stated, “We hope everyone enjoys the festive season, but we’re urging communities to use our services wisely. To be there for those who need us most in a medical emergency, it’s vital we keep our crews available for patients with life-threatening conditions. Please only call 999 for serious injuries or illnesses. For anything else, there are other services available including NHS 111, community pharmacies, local GP practices, as well as Minor Injury Units and Urgent Treatment Centres.”
As the festive season approaches, Dr. Thomas extended his heartfelt gratitude to the dedicated staff and NHS colleagues who will be working throughout Christmas and New Year to ensure public safety. He underlined the importance of treating these healthcare workers with kindness, as they strive tirelessly under immense pressure.
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