Wiltshire Police have issued an urgent appeal for help in locating a 15-year-old boy who has been reported missing from Chippenham.

William was last seen yesterday around 1pm, and police are increasingly concerned for his welfare. He is described as approximately 5ft 9ins tall with ginger hair and was wearing a tracksuit, possibly black.

It is believed that William may be in the company of another teenager with ginger hair.

If you have any information that could help locate William, please contact us immediately on 999, quoting log number 401.

A police spokesperson added: "We would also like to appeal directly to William: Please, William, let your family know where you are and that you are safe. We are worried about you and want to ensure your well-being."