Families were invited to Bowood House and Gardens this week for the launch of a new Tractor Ted episode and partnership with Yeo Valley Organic.
The event, held on Tuesday 14th April, included preview screenings of the new ‘Guess Who Moo’ episode, which explores how organic yoghurt is made and highlights soil health and farming practices.
Visitors were also able to take part in a range of farm-themed activities, including tractor rides, a milking experience, planting sessions and children’s entertainment.
The launch marked the start of a wider collaboration between the children’s TV brand and Yeo Valley, which will also include a national promotion across supermarkets.
Speaking at the event, Tractor Ted founder Alexandra Heard highlighted concerns around the impact of fast-paced television on young children.
“In children’s TV today, many programmes rely on fast cuts, constant noise, exaggerated reactions and rapid-fire visuals to hold attention. While this can be exciting in the moment, it can also overwhelm young viewers and make it harder for them to focus, process information or transition back to everyday life after the TV is switched off,” she said.
Research suggests early childhood is a key period for brain development, with most development taking place before the age of five. Slower-paced content, such as Tractor Ted, is designed to allow children to process what they are seeing more easily and engage with real-world subjects.
“At Tractor Ted, we use real farm environments and simple, engaging stories to stimulate curiosity rather than adrenaline. Children are given space to notice details, ask questions and make real connections, whether that is how a tractor works, where food comes from or how animals are cared for. We want families to settle down with their little ones and enjoy learning together.”
The new episode is due to be released on Tractor Ted TV on Thursday 16th April.
Want to know what’s on in Calne? Visit our local events page for listings and to find out how to add your own events for free. Follow us on Facebook, X, TikTok and Instagram to keep up with all the latest news. Have you got a story for us? Email editor@calnenews.com or contact us here.
