Channel 4's acclaimed observational documentary series, "999: On The Front Line," is heading to the South West.
In the autumn, filming will commence with the South Western Ambulance Service NHS Foundation Trust (SWASFT) for a brand new series set to air on More4 in 2026.
Produced by Cardiff-based Curve Media, "999: On The Front Line" offers a raw and unflinching look at the daily lives of ambulance crews responding to real-time emergencies.
The series follows dedicated clinicians, showcasing the challenges and triumphs they face while providing critical care in often life-threatening situations.
Filming will take place with frontline clinicians based at ambulance stations in Bristol, Bridgwater, and Taunton. Cameras will also be embedded within the Emergency Operations Centre in Bristol, capturing the crucial moments when 999 calls are received and dispatched.
Dr. John Martin, Chief Executive of SWASFT, expressed enthusiasm for the project, stating, "This is a fantastic opportunity to showcase the incredible work our teams do every day. People dial 999 when they or someone else is desperately ill or injured and they are in the direst need. They call us when minutes matter."
He added, "999: On The Front Line will offer communities a behind the scenes look into our service. They will see firsthand the compassion and dedication that our teams provide every day. Their help can mean the difference between life and death.”
Claire Simpson, Executive Producer at Curve Media, echoed this sentiment: “We are delighted to be working with SWASFT. After 15 great series in the West Midlands, it’s such an exciting opportunity to showcase the brilliant work here in the South West."
She noted the series' intention to document "the challenges of life on the front line but set in the outstanding beauty, culture and diversity of the South West region – from coast to city centres from universities to ancient monuments.”
Over a three-week period, Curve Media will film with eight crews, resulting in 10 one-hour episodes. SWASFT, responsible for covering a vast 10,000 square mile area across the South West, serves a population of over 5.7 million and an estimated 23 million annual visitors.
"999: On The Front Line" previously documented the work of the West Midlands Ambulance Service for 15 seasons, providing viewers with an intimate understanding of the vital role paramedics play in their communities. The upcoming series promises to offer a similar compelling and insightful look at the challenges and rewards of frontline emergency care in the South West.
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