Spray painted St George's Cross flags have been popping up around Calne and Chippenham this week, mirroring a wider trend seen in towns and cities across the country.
Red crosses symbolising England’s national flag have been painted in several locations across the town, with several added overnight along Beach Terrace.
While many people initially displayed the flag to cheer on the Lionesses during the 2025 Euros, the number of flags has increased sharply throughout August, with thousands appearing nationally - many attached to lampposts.
In some areas, groups behind the flag displays have said they are motivated by pride and patriotism. Others, however, view the sudden wave of flags as provocative at a time when tensions remain high across England over immigration. There are fears the flag could stoke division in communities and that there could be anti-immigration intent behind them.
The matter has also raised practical concerns for local authorities. A spokesperson for Calne Town Council said: "The assets recently targeted in Calne are the responsibility of Wiltshire Council and have been reported. We encourage all residents to report future incidents directly to Wiltshire Council via their website or the My Wilts App.
"When property belonging to the Town Council is damaged, our procedure is to review CCTV footage and report the matter to the Police for investigation.
"Dealing with vandalism diverts essential time and resources from other community projects. The cost of repairs impacts the Town Council's overall budget, and some assets can be permanently damaged especially stonework."
Local councils across the UK have been grappling with how to respond to the flag markings, with some categorising them as vandalism when painted on public assets.
Cllr Martin Smith, Cabinet Member for Highways and Street Scene, said: “We are aware of recent incidents where flags have been painted on potholes and road markings at some locations around the county.
“While those responsible may believe they are drawing attention to road defects or expressing a form of nationalism, this kind of activity constitutes vandalism. Potholes are fixed according to priority need as set out in our Highways Inspection Manual. Acts of vandalism do not bring a repair forward.
“If you spot a pothole on the road, please report it to us via the MyWilts app. If you witness someone engaging in vandalism, please report it to the police.”
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