By Danielle Holmes
Three reasons your website could be in need of a refresh.
We often talk about websites as being like a digital storefront for your business – somewhere that your customers can visit to see what you do, who you do it for and how. That means, just like a physical shop, it needs a fresh look from time to time.
The usual lifespan of a website is between three and four years, and after that it could need some attention to keep working hard for your business.
Here are three signs your website might need a refresh:
1. The information is out of date.
In the years since your website was designed your services or products might have shifted, or your customers’ needs may have changed. That means the information it contains, or the page structure are out of date, and need updating. Plus, keeping your content fresh and relevant shows visitors that you're active and engaged in your industry.
2. User experience trends have changed.
Over time, the trends in website user experience evolve. For example, where the menu is and how links and calls to action are displayed. That means the expectations of your users will shift over the years- and your website needs to keep up. If your site feels clunky to navigate or doesn't work well on mobile devices, it might be turning potential customers away. A refresh can bring your website back in line with what visitors want - and need - to see when they land on a page.
3. The overall design is looking tired and dated.
Even if the information on your website is accurate and the website works on all devices, an old-fashioned design can make your brand look behind the times. A website with a fresh look and modern aesthetics will leave a positive impression on visitors and help them convert to customers.
If you think your website could use a facelift to make sure it represents your brand effectively, why not give us a call?
Our team at Black Nova Designs team offers comprehensive redesign and refresh services that are totally tailored to your needs. We will work closely with you to understand your goals and modernise your site's design and functionality to provide a seamless user experience. To learn more and speak to the team, please visit www.blacknovadesigns.co.uk or call us on 01793 210 045.
